The report surveyed a total of 5,000 people in five countries: France, the United States, Mexico, Argentina and Australia. It found that interest in low-sugar and sugar-free products was high in all countries, as was awareness of the detrimental health effects of too much sugar, including weight gain and poor management of type 2 diabetes.
The survey found that demand for zero sugar products was highest in the soft drinks category, with 41% of global consumers having bought sugar-free soft drinks, compared to just 20% who had bought sugar-free flavoured yoghurt or sugar-free juices.
But reduced sugar claims were most popular in the yoghurt category, with 40% of consumers having bought low-sugar flavoured yoghurt, compared to 29% who had bought low-sugar juices and 26% who had bought low-sugar carbonated drinks.
This could have far-reaching implications for product development, DSM said.
“Understanding what drives this aspect of different decision making per category may hold promise for manufacturers launching products that offer no-sugar options in low-sugar strongholds and vice versa,?/i> it said.
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