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DSM 公司針對(duì)美、法、墨、阿根廷與澳洲等 5 國(guó)家之 5000 位消費(fèi)者進(jìn)行糖分消費(fèi)偏好調(diào)查研究。發(fā)現(xiàn)近七成之消費(fèi)者因健康消費(fèi)意識(shí)之增長(zhǎng)，減少對(duì)糖分之?dāng)z取。但不同型態(tài)產(chǎn)品呈現(xiàn)的偏好結(jié)果有差異；飲品有超過4成的消費(fèi)者偏好無糖；優(yōu)格因適口性問題，4成消費(fèi)者偏好低糖甚於無糖。研究顯示，消費(fèi)者雖偏好兼具健康之產(chǎn)品，但產(chǎn)品適口性仍為食品消費(fèi)關(guān)鍵。

Do consumers prefer low sugar or no sugar? It depends on the product…

The report surveyed a total of 5,000 people in five countries: France, the United States, Mexico, Argentina and Australia. It found that interest in low-sugar and sugar-free products was high in all countries, as was awareness of the detrimental health effects of too much sugar, including weight gain and poor management of type 2 diabetes.

The survey found that demand for zero sugar products was highest in the soft drinks category, with 41% of global consumers having bought sugar-free soft drinks, compared to just 20% who had bought sugar-free flavoured yoghurt or sugar-free juices.

But reduced sugar claims were most popular in the yoghurt category, with 40% of consumers having bought low-sugar flavoured yoghurt, compared to 29% who had bought low-sugar juices and 26% who had bought low-sugar carbonated drinks.

This could have far-reaching implications for product development, DSM said.

“Understanding what drives this aspect of different decision making per category may hold promise for manufacturers launching products that offer no-sugar options in low-sugar strongholds and vice versa,” it said.

資料來源：foodnavigator.com